“Our mission has not changed: To demonstrate the best that business can be.
“The soul searching I have done over the course of the last few weeks includes a renewal of my vows, a recommitment to our mission. “Get clear with the leadership team for starters, and then disseminate that message throughout the organization. “Revisit what you are doing, what you swore in the first place - to get back to your mission, back to your why,” she said. Those basics, Rohr said, work in good times and bad. “In times of crisis, going back to the basics is always a good plan.” “When it comes to the money, honey, I am a master of the basics,” she said. Where did she land? In the same place she always does: Business is simplest when you focus on the basics. As the COVID-19 pandemic continues to sweep the globe, changing life and business for almost everyone, Rohr says she has done some soul searching. Rohr sat down with ServiceTitan for a webinar at one of the most complicated times in business history. Rohr, Chief Operating Officer of Zoom Drain and an author, consultant and motivational speaker, specializes in uncomplicating business in the trades. If you want to run a successful business in the home services industry, you have to know where the money is coming from, and where it’s going. The times might be complicated, but Ellen Rohr’s message is simple.